I've spent four decades in enterprise technology, and one thing I've learned is that having the right growth strategy and being able to execute it are two very different things.
I've seen companies with outstanding products struggle to build a repeatable enterprise sales motion. I've watched founders remain involved in every major deal because the knowledge needed to sell their product never made it beyond their own heads.
And I've seen companies spend millions building sales organizations before figuring out what those organizations were supposed to do.
That's a big part of why I started Square Parallel.
Today, I'm pleased to announce that Square Parallel has entered into a strategic partnership with Momentum Technology Partners.
Momentum brings an experienced network of executives with expertise in growth strategy, business development, market expansion, and fractional leadership.
Square Parallel brings a complementary capability: hands-on experience building and scaling the technical revenue organizations responsible for turning growth plans into actual business.
What makes this partnership particularly interesting to me is that we're approaching the same challenge with complementary experience and capabilities.
At Square Parallel, I don't approach an engagement as another advisor handing over a playbook. I get involved. Whether that means helping a founder build their first enterprise sales motion, assessing and hiring critical talent, developing a technical sales organization, or working alongside a revenue team to improve execution.
This partnership expands our collective ability to serve early-stage startups, growing technology companies, established enterprises, and investment firms looking to strengthen the performance of their portfolio companies.
As Michael Centrella, Founder and Managing Director of Momentum Technology Partners, puts it:
"Our partnership with Square Parallel strengthens our ability to serve technology companies, from early-stage startups to established enterprises. Albert isn't another advisor handing over a playbook. He's an operator who works alongside leadership teams to deliver real, measurable results. That's exactly the kind of experience we want to bring to our clients."
The idea behind this partnership isn't complicated.
A strategy tells you where you're going. Someone still has to build the organization that gets you there.
That's the work I enjoy. It's the work Square Parallel was built to do.
I'm looking forward to working with Michael and the Momentum team, combining our experience to help technology companies turn their growth ambitions into results.
Albert Altino
Founder, Square Parallel
Momentum Technology Partners
