Fractional GTM leadership and technical sales services for Seed–Series B software companies building their first repeatable enterprise motion.
Every engagement is led by people who've personally held the Sales Engineer, AE, and sales leadership roles we're hired to build or fill — not consultants working from a framework.
Hiring too early, skipping process, or promoting the wrong person into sales leadership — we've seen every version of it, and we help you skip the expensive lessons.
The question is whether you've turned those individual wins into a pattern you can recognize, explain and repeat.
Most clients start with one — usually recruiting a first technical hire or building a playbook — and add fractional leadership or training later as the team grows. Engagements are scoped individually, not bundled.
We've personally held the Sales Engineer, AE, and sales leadership roles we recruit for, so we screen for the actual skills those jobs require. We're not a traditional search firm — there are no fees, and we act as an extension of your recruiting team.
Fractional leadership engagements typically run 3–6 months, longer if you need it. Playbook development and training engagements are shorter, project-based deliverables measured in weeks.
We advise growth-stage companies as well as established organizations. Some are trying to scale their enterprise revenue moving beyond founder-led selling and building a repeatable enterprise revenue organization. Others are launching something new where their existing GTM isn't enough.
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